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The impact of innovation activities on the foreign trade of the company ŽĎAS, a.s.
Jančárová, Miroslava ; Žižlavský, Ondřej (referee) ; Bočková, Nina (advisor)
The diploma thesis focuses on the impact of innovative activities for foreign trade of ŽĎAS, a.s.. The theoretical part defines terms in innovation, research, development and foreign trade. The practical part specifies the technical innovations of the company and their impacts on foreign trade. The dependence of research and development expenditure incurred with sales from selling their own products abroad, ROA, ROE, ROS and with quality of production. The dependence of sales from foreign trade to enterprise on the number of employees of the company are measured. At the end of the work, the results and proposed recommendations for the development of the company are evaluated.
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The impact of innovation activities on the foreign trade of the company ŽĎAS, a.s.
Jančárová, Miroslava ; Žižlavský, Ondřej (referee) ; Bočková, Nina (advisor)
The diploma thesis focuses on the impact of innovative activities for foreign trade of ŽĎAS, a.s.. The theoretical part defines terms in innovation, research, development and foreign trade. The practical part specifies the technical innovations of the company and their impacts on foreign trade. The dependence of research and development expenditure incurred with sales from selling their own products abroad, ROA, ROE, ROS and with quality of production. The dependence of sales from foreign trade to enterprise on the number of employees of the company are measured. At the end of the work, the results and proposed recommendations for the development of the company are evaluated.
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Marketing strategy of ZDAS company on the chosen international markets
Novotná, Romana ; Klosová, Anna (advisor) ; Tlustý, Antonín (referee)
The bachelor thesis deals with the marketing strategy of the company ZDAS on the international markets. The work is divided into 4 parts. The first part is devoted to the theoretical level of the marketing strategy. This is followed by a practical part that begins with performance of the company ZDAS. The third part analyzes the marketing strategy of the company in terms of the different instruments of marketing mix. The final part summurizes the strategy and adds few suggestion to improve it.
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